Hi, I’m Aurora. As a product marketer, I specialize in engaging some of the hardest to reach B2B SaaS buyers out there: cybersecurity professionals & developers.
They don’t buy bullshit. I don’t sell it. We get along great.
Imagine: marketing that won’t make practitioners cringe and prospects run away screaming!
“Aurora is one of my go-to content creators. Quite simply, she is the best. As a B2B tech company, it’s hard to find writers that combine technical acumen with the ability to tell compelling stories. Aurora excels in both areas.”
– Carol Hildebrand, Senior Director of Content @ Mend.io
too weird to live, too rare to die, too good to not hire
Something different
(To be fair, everyone says that.)
Resonating voice
Technical buyers don’t trust marketers and cybersecurity buyers don’t trust anyone.
Get them to listen.
Strategically good content
Aimless content takes your customers on rides they want to get off ASAP.
They have enough pain; let’s not add boring whitepapers.
Learn-it-all
Cybersecurity is a tough subject to cover. AppSec and SecDataOps are even tougher.
Intense curiosity makes the best marketing (and a technical education doesn’t hurt).
On the beat
Social media platforms like LinkedIn and Reddit are a trove of customer and competitor information.
Someone should keep an eye on that.
Actually good at AI
Building AI workflows is great. But so is understanding where LLMs break, how to check for hallucinations, and when not to use AI.
The tool is only as good as the operator.
The right kind of weird
Unusual mix of technical fluency, strategic focus, extremely online memes, and unnerving reliability.
¯\_(ツ)_/¯
FAQs
Can you manage other writers/freelancers?
Yes. I am a fair and decent manager and mentor.
high expectations + high trust = high quality content
Do you do freelance work?
Not at this time.
Can you also be ‘not weird’?
Yes. Mimicking existing brand voice is its own intellectual challenge that I enjoy.
“Aurora is an excellent content writer and a first-class colleague. Her work is always intelligently written, with a distinctive turn of phrase and tone of voice that adds welcome personality to technical subject matter. ”
Adam Murray
(He has a PhD in English Literature. (Appeal to authority.))
Fun fact: my friends told me to build a site with Wix and I regret not listening to them. On the other hand, I feel very confident telling you that I have some WordPress experience now.